HOSHINOYA Fuji is located on the slopes of a hill just north of Lake Kawaguchi. As the resort faces south, it receives sunlight throughout the day and offers a direct view of Mt. Fuji beyond the lake. The hill, itself, is a colorful mosaic of plants, cedars, pines, and other flora. These elements make the hill the perfect location for a glamping resort.
Guests arrive at reception, located at the foot of the hill, and are then taken, by jeep, up the hill to the resort premises. The first thing they see are the cabins, which are nestled on a clear section of the hill that offers a dramatic view of the surroundings. Cherry blossoms, fall leaves, and other seasonal elements paint the scenery different hues at different times of the year. Further up the slope is a red cedar forest where the dining hall is located.
Ascending even further takes guests into a red pine forest and Cloud Terrace--a series of wooden platforms that appear to float among the natural landscape like clouds. Guests are encouraged to spend time among the immense, pristine trees. There are deep backless sofas that guests can lie on underneath the shelter of a curving tarp; tables where guests can enjoy a cup of coffee while soaking up the natural ambience; and campfires around which guests can chat deep into the night. Every structure exists to emphasize the natural surroundings, while also coaxing guests into the glamping lifestyle.