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沖縄本島から南西へ約350キロ。人口約350名の小さな島、竹富島。国の重要伝統的建造物群保存地区に指定された「沖縄の原風景」を残す場所です。美しい自然や伝統文化が息づく島で星のや竹富島は、2022年6月1日に開業から10年を迎えます。
2005年、初めて竹富島を訪れた代表の星野は、離島という環境、珊瑚が隆起した地形、台風などによる自然被害、さらに沖縄返還という歴史的契機といった数々の苦難を「ウツグミ」(一致協力)の精神で乗り越え、島を守り生かし続けてきた歴史を島の方々から学びました。先人たちによって受け継がれた美しい自然環境と伝統文化を大事にする想いは、「売らない、汚さない、乱さない、壊さない、生かす」という基本理念を掲げた「竹富島憲章」に表れています。星のや竹富島の開業計画を進めるにあたり、「島が大事にすることは、星のや竹富島も守る」と繰り返し島の方々へ伝えました。竹富島固有の伝統文化は未来に残すべきものだと考えていたからです。ウツグミの精神を大切にしながら、具現化するための構想を重ねること5年、島の東の樹林で逞しく育っていた在来種の樹々を残し、土地を守る神様に祈願して着工しました。